Supporting caregivers has never been more important or more complex. As caregiving touches more families and impacts every stage of life, organizations are looking for better ways to support the people they serve. Homethrive combines digital technology, expert guidance, and personalized support to help caregivers navigate life’s most challenging moments while delivering measurable value for the organizations we serve: insurers, financial institutions, health plans, employers and their members.
What is Homethrive?
The most simple explanation is that Homethrive is one platform for every caregiving need.
Homethrive was designed to reach as many caregivers as possible, providing them answers and support to confidently care for others. Designed to scale across diverse populations, Homethrive supports caregivers while helping organizations improve engagement, outcomes, and long-term relationships.
What is a caregiver?
A caregiver is anyone that is responsible for the health and wellness of another and oftentimes don’t consider themselves caregivers. They see supporting a loved one as simply being a good son or daughter, spouse, parent, sibling, or friend. Others believe that unless they’re providing hands-on assistance with Activities of Daily Living (ADLs), they don’t qualify as caregivers.
In reality, caregiving takes many forms. Coordinating appointments, managing healthcare, supporting a child with special needs, caring for an aging parent, or helping a loved one through a serious illness are all forms of caregiving.
Some examples include:
- An adult daughter coordinating healthcare for her mother who lives in another state
- Parents raising a child with autism
- A husband supporting his wife through cancer treatment
- An adult son driving his mother to medical appointments
- A couple caring for an aging parent while raising young children
The growing impact of caregiving
Between the aging population and paid caregiver shortages, untrained family members in the U.S. are increasingly becoming the default caregivers for their loved ones. This position can irreparably change the course of family dynamics, long-term finances, career plans, and the physical and mental health of the caregiver themselves. Access to digital and Care Guide support can simplify a complicated process and reduce stress, distraction, and turnover.
How does a caregiver use Homethrive?
Every caregiving journey is different, which is why Homethrive delivers personalized support tailored to each member’s unique needs.
The experience begins with the Homethrive platform, where members receive a personalized Care Plan with recommended next steps, relevant resources, and guidance based on their caregiving situation. The Homethrive Assistant is available anytime to answer questions, helping members quickly find trusted information and navigate care with confidence.
When more personalized support is needed, members are paired with a Care Guide, a trained social worker who provides one-on-one guidance, research, care coordination, and ongoing support. Together, Homethrive’s technology and human expertise help families navigate care decisions, access available benefits and resources, and feel supported every step of the way.
Who Does Homethrive Serve?
Homethrive is designed to support caregivers wherever they are by partnering with the organizations they already know and trust. Whether delivered as an employee benefit, member service, or policyholder solution, Homethrive adapts to the unique needs of each organization while delivering personalized caregiving support at enterprise scale.
Homethrive partners with organizations across industries, including:
- Financial institutions
- Ancillary insurance carriers
- Partners looking for a white label solution
- Benefits consultants and brokers
- Employers
- Health plans
Caregiving affects nearly every industry because it affects nearly every person. Approximately 73% of adults in the U.S. are navigating caregiving responsibilities, creating ripple effects across physical and mental health, finances, careers, and family life. Organizations that support caregivers are helping people navigate some of life’s most complex moments while improving engagement, loyalty, productivity, and outcomes.
Financial Institutions
Caregiving is costly, with family caregivers spending an average of over $7,200 annually to care for their loved one. These responsibilities influence career decisions, housing, budgeting, savings, and estate planning, often reshaping a family’s financial future.
Known as “The Great Wealth Transfer,” an estimated $70 trillion will change hands over the next two decades. Financial institutions have an opportunity to strengthen relationships with the adult children of the Baby Boomer generation before assets move elsewhere. With more than 70% of heirs likely to change or leave their parents’ financial advisor after inheriting their wealth, Homethrive helps financial institutions support clients and their families through caregiving and life’s major transitions, building trust that can extend across generations.
With Homethrive, financial institutions saw an 81% increase in loyalty and more family members engaged with the service. Members also reported that 84% felt less alone in their caregiving role.
Ancillary Insurance
Caregiving needs increasingly shape how policyholders utilize insurance, manage risks, and make decisions during major life transitions. Without adequate support, individuals are more likely to delay their own medical screenings or checkups, struggle to understand their benefits, experience avoidable hospitalizations and transition to institutional care sooner than necessary.
Homethrive helps insurers improve member outcomes while managing risk across large policyholder populations. For example, Thrivent Financial found that members using Homethrive remained in their homes an average of 69 days longer before moving into assisted living, demonstrating how caregiver support can improve quality of life while reducing costs.
Platform Partners
Organizations don’t have to build caregiving capabilities from scratch. Homethrive enables platform partners to expand their offerings with comprehensive or targeted caregiving solutions that integrate seamlessly into existing member and customer experiences.
Recent partnerships, including Bright Horizons, demonstrate how organizations can seamlessly expand their existing offerings with trusted caregiving expertise while delivering more value to the people they serve without adding operational complexity.
Employers, Consultants, and Brokers
According to the AARP, family caregivers spend an average of 27 hours each week on their caregiving responsibilities. This is the equivalent of a part-time job for many people who are already employed or balancing other responsibilities.
As a result, caregiving has quickly become one of the most significant drivers of employee stress, absenteeism, and turnover. With employers increasingly looking to benefits advisors for solutions that address real-life workforce challenges, Homethrive aims to provide a simple solution to a complex problem.
For HR teams already overwhelmed with juggling their existing benefits, Homethrive also aims to reduce the burden on internal teams by helping employees navigate their existing benefits and EAPs.
So far, Homethrive results are encouraging:
- The likelihood of an employee caregiver resigning decreased by 80%
- Employees saved an average of 16.4 hours
- Employees spent 29% less time away from work
- Benefit activation increased by 55%
In the case of one law firm, Homethrive helped attorney caregivers reclaim more than 2,300 billable hours.
Health Plans
Family caregivers are often the connection between members and the healthcare system. They research health plans, coordinate appointments, manage medications, and help loved ones make important healthcare decisions.
Their involvement could mean the difference between a loved one aging safely at home or preventable injuries occurring. From managing medications to supporting a loved one with a new diagnosis, they are just as much a part of the financial and healthcare decisions as the patient is.
When caregivers lack support, members experience higher rates of hospitalizations, care gaps, and avoidable complications. Caregiver support can strengthen engagement and provide crucial assistance during critical transitions.
For one Homethrive health plan client, caregiver support reduced falls among high-risk members by approximately 20%, resulting in fewer claims and meaningful cost savings.
We will all experience caregiving at some point in our lives. Providing scalable support allows institutions and organizations to both help the caregivers that need it, and demonstrate not only value and integrity, but sharp business insight.
Learn how Homethrive can support your organization by requesting a demo.
